“Formation” is a music video and song recorded by American singer, songwriter, record producer, actress and recording artist Beyoncé. Its music video was released on February 6, 2016, along with the single release, through Parkwood Entertainment.
The accompanying music video for “Formation” premiered on February 6, 2016 and was directed by Melina Matsoukas. Filming took place in Los Angeles at the Fenyes Mansion. The music video for “Formation” was shot in Los Angeles, California but features references to Hurricane Katrina, antebellum and Louisiana Creole culture, police brutality, and racism.
The Banger of a Track was produced by Mike WiLL Made-It. It was made available for free download via the subscription-based music streaming service Tidal, and the music video was uploaded on Beyoncé’s official website, through an unlisted YouTube video of her personal account.
Marketing for the song happened post-release and was heavily driven by social media and word-of-mouth. “Formation” was released on the eve of Beyoncé’s halftime show performance on Super Bowl 50, where she performed the song for the first time.
Formation #BlackLivesMatter iSLAY Remix* – Beyoncé Knowles #SB50 #Slay
“What happened after New Orleans?” is the opening shot in this incisive piece of Art. (In other words, What happened to all the POOR People after Hurricane America, ahem, #Katrina)…. “Stop shooting us” a message reads… Outside of the clear cultural references to beautiful natural hair adorning the heads of Black people & Our Beautiful wide Black noses, The point she, Beyoncé, is pushing is that We the People don’t really do shit about this Amerikan Government (Including Black so-called “Leaders” ) causing the deaths of all of these innocent and/or defenseless People.